PART 2: Why Research Pays: The Real Numbers Behind Customer Service ROI

October 14, 2025

Disney invested $1B in customer research and saw 17% profit growth. Companies that listen to customers grow 4-8% faster. Learn why research delivers 431% ROI.

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PART 2: Why Research Pays: The Real Numbers Behind Customer Service ROI

The $3.7 Trillion Cost of Guessing About Your Customers

The Listening Revolution: Why Customer Intelligence Beats Marketing Hacks

The Customer Connection Crisis: Why Surface-Level Research Is Killing Your Growth

From Roz to Cheers: What Your Customer Greetings Really Say About Your Business

The Great Research Purge

Why Gen Z Can Spot Your Fake Marketing From a Mile Away (And What to Do About It)

Why Customer Perception Is the Key to Modern Marketing Success

What My Dog Taught Me About Customer Intelligence: Lessons from Valor's Morning Walk

Rediscovering Humanity in Marketing: Lessons from The Uprising 2025

Generational Divide in B2B Marketing Require Crafting Messages that Appeal and Resonate with Different Generations

Brunch, Blockbusters, and Bonding: The Multi-Generational Power of Nostalgia in Marvel’s "Thunderbolts*"

How a Strong Customer Feedback Strategy Drives Business Success

Mastering Customer Service Self-Evaluations to Elevate Your Business

How Customer Service Mapping Consulting Enhances the Customer Experience Journey

Understanding the Value of Quality Assessment Services

Elevating Customer Experience Through Data-Driven Quality Assessment

Unlock Success: 5 Ingredients for Your Customer Research Survey

Don't Let DIY Surveys Make a Monkey Out of You

Collect Stakeholder Feedback the Right Way

Customer Experience Consulting Done Right

Ready to leverage customer insights to optimize performance?